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5 posts from The Marketing Engineering Lab.


Field Note 001: Deconstructing the CDP: Why I’m Building My Own Marketing Stack

Field Note 001: Deconstructing the CDP: Why I’m Building My Own Marketing Stack

I decided to strip away the enterprise UI and build a scaled-down version of a CDP to understand exactly how it works.

November 24, 2025

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SSJS: Generate a Dynamic Form Based on a Data Extension

SSJS: Generate a Dynamic Form Based on a Data Extension

In this SSJS example, we will create a dynamic form based on a Data Extension.

June 11, 2025

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How to Prompt AI to Write Better SFMC Queries

How to Prompt AI to Write Better SFMC Queries

Ever asked ChatGPT or Copilot to write an SFMC query and gotten something that looks perfect but breaks when you run it?

May 15, 2025

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How to Preview Emails in AMPScript: EmailPreview undocumented function

How to Preview Emails in AMPScript: EmailPreview undocumented function

The EmailPreview AMPScript function, an undocumented function that lets you preview emails programatically inside of CloudPages.

April 17, 2025

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